Estée Lauder Companies buy BECCA Cosmetics

Estée Lauder Companies Inc. have announced that it is in the process of acquiring BECCA Cosmetics, with the deal expected to close in November 2016.

Premium cosmetics range BECCA launched in 2001 and has enjoyed exceptional growth over that last several years with noted collaborations with MUA & YouTube sensation Jacyln Hill including the best selling Champagne Pop highlighter.

Speaking of the take-over, Fabrizio Freda, President and Chief Executive Officer of The Estée Lauder Companies Inc. said “Its unique focus on complexion products that flatter a wide range of skin tones, combined with its sophisticated yet accessible consumer and digital engagement across channels has inspired a devoted fan base. We see terrific growth opportunities for BECCA as it expands globally and continues to cultivate its online and digital expertise. We are excited to work with Bob, Jim, and the entire BECCA team to continue building on the brand’s terrific success.”

This deal (which is estimated to be in the region of $200 million) will see BECCA Cosmetics join other high end beauty brands including MAC, Clinique and Bobbi Brown as part of the Estée Lauder Companies family.


No Comments Yet

Leave a Reply

Your email address will not be published.