When Big Brands Sell Out – Unilever Buy Dermalogica

It is commonplace within the beauty industry for brands to be bought over/acquired by big multinational companies. Independent beauty brands are always joining the family of well known beauty industry powerhouses such as Estee Lauder and L’Oreal.  Its no biggy and for many it means you will see greater distribution of niche brands that were once hard to find. Take the cult NYX cosmetics brand – a drugstore favourite in America, that was somewhat hard to find outside of specialist retailers in Ireland and the UK.  L’Oreal made a very smart and strategic move when acquiring this range –...

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