Author: Stephanie Collins (Beauty Edit Pro)

Understanding the Skins Acid Mantle

A Healthy Acid Mantle = Healthy, Glowing Skin For those who have studied the skin at a professional level, you will be all too familiar with the acid mantle and the important role in plays in maintaining skin health. However I still find it to be one of the most misunderstood and ignored elements of our skin and in many cases its integrity is destroyed when it comes to treating our skin with professional treatments and homecare products. We all know the feeling of washing our face with a new cleanser or scrub only to experience a tight dry feeling immediately...

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Kit Spotlight: Daniel Sandler

In the first instalment of our new ‘Kit Spotlight‘ section, where I ask professional make-up artists to share their top 10 kit essentials with BeautyEditPro.com readers, I nabbed the inspirational celebrity make-up artist Daniel Sandler to share his top picks and tell us why he loves them. I am a longtime fan of Daniels work and recommend that MUAs in training pay attention to him, as he creates looks and products that are timeless. I am particularly fond of his line of watercolour liquid blushes, that I advise every make-up artist and enthusiast have at least one of in their kit (my personal favourite is the shade Cherub)...

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5 Tips for Succesful Salon SMS Marketing

Mobile Marketing is Big News for Salons Is Mobile Marketing part of your salons marketing plan? The astronomical growth of mobile and smart technologies can’t be ignored. There are more mobile devices on this planet than people to hold them! Incorporating mobile marketing strategies into your marketing campaigns is a must and not as hard as you may think – in fact you are probably doing some of these already! Do you marketing to your clients via text message? Is your site responsive and optimised for viewing on mobile platforms? Do you have an app for your salon that enables clients...

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Brand Spotlight: delilah™ Cosmetics

delilah™ Cosmetics the Perfect Salon Retail Range? I have always stood by the belief that a salon / MUA should not rely on one make-up range alone for creating the many looks required of them. If you follow make-up artists on Twitter/Instagram you will see them use and recommend many products from many brands – even the artists who have their own range of products have kit essentials they will not be without. However, when it comes to retailing make-up in your salon, you need to invest in a strong brand that delivers. If budget is not a problem...

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