Author: admin

Brand Spotlight: CosMedix

  It is no secret that my passion within the world of practical beauty therapy lies in advanced skincare and facial therapies. I pay a lot of attention to progressive and cosmecetucial ranges and one which has piqued my interest of late is CosMedix. Aysha Awaad, MD of Medico Beauty the UK and Irish distributors of CosMedix took the time to answer my questions talk me through what makes CosMedix stand out in a crowded marketplace. Read on to see what CosMedix is all about! Key CosMedix Info: Retail Price Range: £27.50 – £87.00 Free From: SLS, Parabens, PEG’s, Mineral Oil, Lanolin, Synthetic...

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3 Steps to Increase Salon Bookings

Looking to Increase Your Salon Bookings and Make More Money? Here are my top three methods which can be easily adopted into daily salon life, that work to increase salon bookings and sell more treatments. 1. Motivate Your Team Daily Whether your work alone or as part of team, take time each morning before your day begins to motivate yourself for the day ahead. Use this time to review your tasks for the day and plan. This should take approx. 15 minutes – work it into your schedule it is vital and should be done every morning without fail –...

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When Big Brands Sell Out – Unilever Buy Dermalogica

It is commonplace within the beauty industry for brands to be bought over/acquired by big multinational companies. Independent beauty brands are always joining the family of well known beauty industry powerhouses such as Estee Lauder and L’Oreal.  Its no biggy and for many it means you will see greater distribution of niche brands that were once hard to find. Take the cult NYX cosmetics brand – a drugstore favourite in America, that was somewhat hard to find outside of specialist retailers in Ireland and the UK.  L’Oreal made a very smart and strategic move when acquiring this range –...

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Retailing Tips for Salons

I love the business of beauty, especially salons as they offer so many different ways to generate revenue. I know some salon owners will laugh at that statement – yes salons can also become blackholes that gobble up money as soon as it hits the till, but when broken down into manageable sections there are loads of ways to increase revenue and your  bottom line.  I spoke before about increasing profits based on your existing client base here, but today I am going to talk about retail and how it is a vital to the success of your business....

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The Silent Salesperson

How much thought do you give to your salon treatment menu? Take away the physical treatments you provide, what you will charge and making sure it fits in with your branding guidelines – do you really give your treatment menu the respect it deserves?  ‘Cause you really should you know – it is possibly the single most important item of print marketing that you will ever produce for your business. So much more than a piece of paper or pretty brochure – it is a vital part of your team (yes I know not in the human way), it is your silent salesperson which literally speaks volumes! No I haven’t lost the plot – but I do get a nervous twitch when I see how flippant some salon owners are over their menu or lack there of. You may have the glossiest, prettiest, graphically designed treatment brochure that you threw good money at but never once stopped to think about how important the design and development of this menu was.  This article is not concerned with telling you to make sure there are no typos or that your don’t forget to include your telephone number (it happens quite often) – that is play school stuff – today we are going to look at the psychology of selling and what you should think about when designing your treatment menu. So you...

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